Through the publications in business media outlets, we highlight the success of Alexander Alpern’s product, and position its founder as a visionary and trend watcher, a man whose team is always on the agenda. Through the expansion of media coverage (business, financial, technological and marketing media), we are expanding the pool of industries whose representatives know about the Alpern’s product and are ready to implement it. We work for a business audience. Predominant media formats – interviews, articles, successful cases from the speaker in large business and tech media outlets.