Case «Webinar»

Geographical footprint: Russia, CIS

Challenge

Webinar Group has been present in the market since 2008, but there is little information about the company and its products in the media field. It was necessary to tell a wide audience, potential clients, and the business community about the project, to build background knowledge about the fact that Webinar.ru, We.Study, COMDI, Webinar Meetings are all part of the Webinar Group. And also to reinforce the company’s recognition as the EdTech leader. During the pandemic, Yandex, Mail.ru, and other companies released news about the development of Zoom alternatives. It was important to not get lost in their background and announce Webinar’s own product separately at the federal level.

Media outlets: Vedomosti, Sostav, Inc. and others.

Outcome

1. Strengthening the market position: Webinar Group is the leader in its segment of the domestic market. The company has strong expertise in product development and events management
2. Standing out from competitors
3. Creating background knowledge that the company has 4 structured products
4. Launching Webinar Meetings and raising awareness among the business community and investors
5. Ranking among the largest domestic EdTech projects, according to RBC.