Case «M.Video-Eldorado»

Goals and objectives

• Shaping the perception of the brand in the target audience’s mind as a developer and supplier of the best retail and IT solutions in the Russian market
• Enhancing company’s recognition as a technological leader in the retail industry
• Explaining new user-specific features and activities of the company to the target audience

Strategic and creative solutions proposed by the agency

• A series of publications in business and technology media outlets
• Ads in relevant Telegram channels
• A special project in the lifestyle media to cover a partner’s newsworthy event

Project mechanics and tactics:

• Through expert articles, editorials, and selection of related news in business and technology media, we were able to create an understanding among the target audience that M.Video-Eldorado is a developer and supplier of the best retail and IT solutions in the Russian market
• Through Telegram ads, comments and expert articles about the company’s new technologies and omnichannel retailing, we have increased M.Video-Eldorado recognition as a technological leader in the retail industry
• With a special project in the lifestyle media, we told a wide audience about the company’s partnership activities