Vinci – PR for tech companies and startups

we listen we reach

we act we reach

we unite we reach

We have been doing tech PR for more than 10 years in Russia, CIS and globally

We launched and managed PR departments and press offices for Odnoklassniki (Russian 2nd biggest social network) and Russia's biggest seed stage investment fund

We did rebranding, launches and re-launches for products, companies and people in Russia, CIS countries, the US, Brazil, China and Europe

We know the market, the right journalists, bloggers and opinion leaders

We have a vast experience in working with government

We organized 400+ events in Russia and CIS countries, including press events, seminars, trainings, conferences and round tables

Masha Lapuk

PR professional with a background in tech and innovative companies. Worked for the MTS mobile operator’s press service, led the press services of Odnoklassniki social media platform.

Co-Founder

Alexandr Izryadnov

PR and marketing professional with an extensive experience in IT, telecom and internet industries. Managed marketing and PR communications for Odnoklassniki social media platform. Ex-deputy director for strategy at the the biggest Russian seed stage investment fund.

Co-Founder

we act we reach we actwe reach

Strategic Comunications

We outline the communication goals and expected outcomes, define target audiences, create a compelling brand story for each group as well as provide access to the basic tools and channels. As a result, you get a comprehensive strategy which can be used in-house.

PR Support

We do your PR on a day-to-day basis: write and distribute press materials (news, releases, comments), organize interviews, train your executives to talk to media. We can build you a PR team and supervise it or manage the existing one if you are not happy with their work.

Press department audit

As a consultancy, we analyze the work of your press service and provide recommendations to improve its efficiency.

Social Media

Whether you need to set up the grounds or to refine your existing social media accounts, we handle both personal and corporate social media presence. We can create and execute a content plan, mitigate negative comments or prevent it.

Reputation management

It’s easy to get judged on a highly competitive market. If any negative articles, reviews or comments about you or your business are already out, we can mitigate them. We will correct the existing sentiments, prevent the publications defaming the reputation of the company and create a positive news agenda to fill in the gaps.

International expansion

We are proud to have extensive working relations with the journalists across the world, which result in the publications about our clients in the USA, Brazil, Europe and China. Planning a launch on these markets? We provide a turnkey PR support and guarantee a coverage in local media.

we search we reach we searchwe reach

Rating of mobile applications for developers and management companies in Russia 2021
World cases in the field of CovidTech
GovTech industry — 155 cases of leading companies
MuseumTech — Research on technology trends in museums and galleries
Technological projects in the field of wellness (ENG)

we partner we reach we partnerwe reach

been heard and reached been heard andreached

We chose Vinci following a tender and samples from several freelancers; we have never regretted our choice. We like working with smaller operations where there is personal contact with the founder, who is available 24/7 and knows your product just as well as your colleagues. The team has wonderful contacts with key authors who cover tech companies, as well as good writers and aggressive determination.

We were very satisfied with our collaboration. Their professional approach and deep understanding of IT is the strong point of this team.

Have you seen Pulp Fiction? In that film, there was a “Mr. Wolf”, a person who solves any and all problems. The people at Vinci were exactly the same – they quickly and effectively address communication tasks.

Vinci talks to us in a single language. They work without any ASAPs, screw-ups, researches, or pitches in the attachments. They understand that distributing news through publication sites does not equal good dissemination. We have constant release of materials in target media like Forbes, INC, VC, and Rusbase. Tochka Bank recommends the Vinci Agency. They are reasonable, know how to listen to the client, and sincerely want to do their work efficiently.

After just a year, a much needed and very important agency appeared for startups right before our eyes. They are a wonderful team with a cool, comprehensive approach. Just recently, Vinci has become a partner of Skolkovo Tech Park. We’ll be very happy if our residents trust these guys with the tasks of their PR.

When working with Vinci you do not just hire one of the best connected agency in the digital industry - you hire a business partner. The co-founders are always accessible and engaged – after hiring them as CEO of Gazprom Media Technologies I have since recommended Vinci to several of other companies – and all of them have been more than satisfied with their services.