Case «Uchi.ru»

Geographical footprint Russia, CIS

Challenge

The tasks were to introduce an absolutely new training format to the general public, to demonstrate that mastering the programming profession in 3 months is really achievable, to inspire the change, and to raise awareness among investors and potential partners (large companies and educational institutions).

Media outlets: RBC, RG, Glamour, Snob, Elle Girl, Marie Claire, etc.

Outcome

  1. PR campaign aimed at different Russian target groups
  2. Coverage in business, lifestyle, slick, tech and educational media outlets
  3. Preparation and publication of expert articles from company representatives and Uchi.ru key speakers
  4. Reputational risk management and mediation
  5. Comprehensive media support and event management services

Cases

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