Case «Skillbox»

Goals and objectives

• Showing that Skillbox is the leader in the professional online-education market segment
• Introducing speakers to the top media outlets
• Increasing recognition of the company among investors and business angels
• Incorporating speakers into business events

Project mechanics and tactics

• Promoting that Skillbox is number one in the list and spreading Interfax research findings on key market players.
• Publishing interviews with speakers in key business media outlets
• Listing the company in ratings and rankings
• Publishing articles in business and technology media outlets in order to highlight company’s expertise
• A special Forbes project involving officials and prominent business representatives (rocking the regulator and keeping our speakers relevant)
• Publishing company initiatives and ideas on how the market should change and how to engage with the market through such media outlets as Rossiyskaya Gazeta, Kommersant