Case «WayRay»

Goals and objectives

PR-support for a series of newsworthy events involving partnerships and participation of the company in one of the biggest Motor Shows IAA-2021 in the European (main focus UK and Germany), South Korean, Chinese and Russian media.

Strategic and creative solutions proposed by the agency

Attracting partners in the UK and Germany, including for working directly at the IAA Motor Show. Close interaction with the PR departments of the partner companies (Pininfarina, AGP) and integration of relevant messages, illustrations and quotes from the speaker in their press releases and social network posts.

Project implementation

Over 170 editorials in global business, industry and technology media outlets. Increasing the number of subscribers to the company’s Instagram account by 30% (by including links to the WayRay account in partners’ posts and stories). As a result of PR-support at the IAA Motor Show, we reached an agreement on post-event interviews with over 10 leading European business and industry media outlets, including Bloomberg, Tagesspiegel, Auto & Mobilität, Autonotizen, Wiwo, The Daily Telegraph.