× WHO WE ARE WHAT WE DO LET’S HAVE A CHAT IF MEET OUR TEAM

PR FOR TECH COMPANIES AND STARTUPS

LET’S HAVE A CHAT IF:

  • 01

    You have a startup worth for everyone to know about

  • 02

    You work for a big company, which needs a regular and positive publicity

  • 03

    You want to see your business in the top media outlets in the USA, China, Brazil or Europe

  • 04

    Your market reputation needs a little fix

  • 05

    You work for a multinational company which plans expansion into Russia or CIS countries

  • 06

    You are a founder or an executive who needs some personal PR

  • 07

    You need a strong HR brand to attract the best specialists

WHO WE ARE

  • We have been doing Tech PR for more than 10 years in Russia, CIS and globally
  • We launched and managed PR departments and press offices for Odnoklassniki (Russian 2d biggest social network) and Russia’s biggest seed stage investment fund
  • We did rebranding, launches and re-launches for products, companies and people in Russia, CIS countries, the US, Brazil, China and Europe
  • We know the market, the right journalists, bloggers and opinion leaders
  • We have a vast experience in working with government
  • We organized 400+ events in Russia and CIS countries, including press events, seminars, trainings, conferences and round tables

WHAT WE DO

  • Strategic communications

    We outline the communication goals and expected outcomes, define target audiences, create a compelling brand story for each group as well as provide access to the basic tools and channels. As a result, you get a comprehensive strategy which can be used in-house.

  • PR support

    We do your PR on a day-to-day basis: write and distribute press materials (news, releases, comments), organize interviews, train your executives to talk to media. We can build you a PR team and supervise it or manage the existing one if you are not happy with their work.

  • Press department audit

    As a consultancy, we analyze the work of your press service and provide recommendations to improve its efficiency.

  • Social media

    Whether you need to set up the grounds or to refine your existing social media accounts, we handle both personal and corporate social media presence. We can create and execute a content plan, mitigate negative comments or prevent it.

  • Reputation management

    It’s easy to get judged on a highly competitive market. If any negative articles, reviews or comments about you or your business are already out, we can mitigate them. We will correct the existing sentiments, prevent the publications defaming the reputation of the company and create a positive news agenda to fill in the gaps.

  • International expansion

    We are proud to have extensive working relations with the journalists across the world, which result in the publications about our clients in the USA, Brazil, Europe and China. Planning a launch on these markets? We provide a turnkey PR support and guarantee a coverage in local media.

Strategic communications

We outline the communication goals and expected outcomes, define target audiences, create a compelling brand story for each group as well as provide access to the basic tools and channels. As a result, you get a comprehensive strategy which can be used in-house.

PR support

We do your PR on a day-to-day basis: write and distribute press materials (news, releases, comments), organize interviews, train your executives to talk to media. We can build you a PR team and supervise it or manage the existing one if you are not happy with their work.

Press department audit

As a consultancy, we analyze the work of your press service and provide recommendations to improve its efficiency.

Social media

Whether you need to set up the grounds or to refine your existing social media accounts, we handle both personal and corporate social media presence. We can create and execute a content plan, mitigate negative comments or prevent it.

Reputation management

It’s easy to get judged on a highly competitive market. If any negative articles, reviews or comments about you or your business are already out, we can mitigate them. We will correct the existing sentiments, prevent the publications defaming the reputation of the company and create a positive news agenda to fill in the gaps.

International expansion

We are proud to have extensive working relations with the journalists across the world, which result in the publications about our clients in the USA, Brazil, Europe and China. Planning a launch on these markets? We provide a turnkey PR support and guarantee a coverage in local media.

OUR CLIENTS

Bitfury GroupVP Capitaldoc+INSBelkaCarAdHiveБанк ТочкаOrange Business ServicesWayRayWheelyBadooBubblePFL AdvisorsCindicator

MEET OUR TEAM

Masha Lapuk

Masha Lapuk

Co-Founder

PR professional with a background in tech and innovative companies. Worked for the MTS mobile operator’s press service, led the press services of Odnoklassniki social media platform.

Alexandr Izryadnov

Alexandr Izryadnov

Co-Founder

PR and marketing professional with an extensive experience in IT, telecom and internet industries. Managed marketing and PR communications for Odnoklassniki social media platform. Ex-deputy director for strategy at the the biggest Russian seed stage investment fund.

Aleksei Skorik

Aleksei Skorik

Senior Account Manager

PR manager with agency experience in high communications’ practices (Samsung, Seagate). Launched the MegaFon TV service, multiple high-tech startups

July Maslennikova

July Maslennikova

Senior Account Manager

PR manager with experience in automotive and IT. Worked in communications at Volkswagen and Volkswagen Commercial vehicles as well as with Russian IT start-ups.

Filipp Egorov

Filipp Egorov

Senior Account Manager

Versatile experience in tech PR for the tech-savvy products in artificial intelligence, telecom, e-commerce, crowdsourcing and fintech.

Masha Zayats-Frolikova

Masha Zayats-Frolikova

Managing Director Vinci Asia Limited

BD / Communications-professional with 10+ years on the Russian / Asian / American markets. Led the press services of Crocus Group and Amedia, worked as Head of International Social Media Department at YI Technology (China).

Olga Sedunova

Olga Sedunova

Senior Account Manager

PR-manager with a vast experience in media. Implemented a communication strategy for one of the leading news channels and worked on growth strategy for a glossy media.